I design and build high-quality digital experiences for brands and businesses.
I'm Abdellah, a digital product builder blending design and development. Building products of my own, including Seeno and Ourphits, has shaped how I approach every project, looking beyond the interface to create thoughtful experiences that solve real problems and serve meaningful business goals.
I combine design, development, and product thinking to build with purpose — from understanding the problem to shipping and improving the final experience.
- 01
Discover & Define
Understand the goal, the users, and the real constraints before any design decision gets made.
On Seeno: mapped how small businesses really operate, then shaped the product around three business modes.
- 02
Design & Build
Turn the direction into a working interface — structured, responsive, and built with React/Next.js.
On Ourphits: designed the storefront, then built the cart, checkout and admin dashboard.
- 03
Ship & Improve
Launch, then iterate based on real usage and feedback rather than assumptions.
On Ourphits: tuned order statuses, stock changes and waitlist activation.
/ In good company
Perspectives from the people behind the projects — clients, teammates and collaborators.